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Privacy Policy

Last updated: 28 March 2026

1. Introduction

A B BET LTD ("we", "us", "our") is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you use our website at ab-bet.co.uk and our betting services.

We are the data controller responsible for your personal data. We process your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

3. What Data We Collect

We may collect and process the following categories of personal data:

Personal Information

  • Full name, date of birth, and gender
  • Residential address
  • Email address and telephone number
  • Government-issued identification documents (for verification purposes)

Account Data

  • Username and password (encrypted)
  • Account preferences and settings
  • Deposit and withdrawal history
  • Payment method details (card numbers are tokenised and not stored in full)

Betting History

  • Bets placed, including selections, stakes, and returns
  • Betting patterns and activity
  • Responsible gambling interactions and self-exclusion records

Technical & Device Information

  • IP address and geolocation data
  • Browser type, version, and operating system
  • Device identifiers
  • Pages visited, time spent, and referral sources
  • Cookie and tracking technology data

Communications

  • Customer support correspondence
  • Marketing preferences
  • Feedback and survey responses

4. How We Use Your Data

We use your personal data for the following purposes:

  • Account Management: To create, maintain, and manage your betting account
  • Bet Processing: To accept, process, and settle your bets
  • Identity Verification: To verify your identity and age in compliance with regulatory requirements
  • Payment Processing: To process deposits, withdrawals, and manage your account balance
  • Legal Compliance: To comply with our obligations under gambling regulations, anti-money laundering legislation, and tax requirements
  • Responsible Gambling: To monitor betting activity and identify potential signs of problem gambling, and to administer self-exclusion and account controls
  • Customer Support: To respond to your enquiries and resolve complaints
  • Service Improvement: To analyse usage patterns and improve our products and services
  • Marketing: To send promotional communications where you have given consent or where we have a legitimate interest (you can opt out at any time)
  • Security & Fraud Prevention: To detect and prevent fraudulent activity, unauthorised access, and other security threats

5. Legal Basis for Processing

We process your personal data on the following legal bases under the UK GDPR:

  • Contractual Necessity (Article 6(1)(b)): Processing is necessary to perform our contract with you, including operating your account and processing bets
  • Legal Obligation (Article 6(1)(c)): Processing is necessary to comply with legal obligations, including gambling licensing conditions, anti-money laundering regulations, and tax reporting
  • Legitimate Interests (Article 6(1)(f)): Processing is necessary for our legitimate business interests, such as fraud prevention, service improvement, and direct marketing (where not overridden by your rights)
  • Consent (Article 6(1)(a)): Where you have given explicit consent, such as for marketing communications or non-essential cookies

6. Data Sharing

We may share your personal data with the following categories of recipients:

  • Regulatory Bodies: The UK Gambling Commission and other regulators as required by law
  • Payment Processors: Banks and payment service providers to process your transactions
  • Identity Verification Services: Third-party providers to verify your identity, age, and address
  • GAMSTOP: The national online self-exclusion scheme
  • IBAS: The Independent Betting Adjudication Service for dispute resolution
  • Law Enforcement: Police and other authorities where required by law or to prevent crime
  • Professional Advisors: Legal, accounting, and auditing professionals
  • Technology Providers: Hosting, security, and analytics services that support our platform

We do not sell your personal data to third parties. All data sharing is conducted in accordance with our contractual obligations and applicable data protection law.

7. Data Retention

We retain your personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. Specific retention periods include:

  • Account data: For the duration of your account plus a minimum of 6 years after closure, in accordance with gambling and tax regulations
  • Betting records: Minimum of 6 years from the date of the transaction
  • Identity verification documents: For the duration of the business relationship plus 5 years
  • Marketing consent records: Until consent is withdrawn, plus a reasonable period for record-keeping
  • Self-exclusion records: Indefinitely, to ensure ongoing compliance

8. Your Rights

Under the UK GDPR, you have the following rights in relation to your personal data:

  • Right of Access: You have the right to request a copy of the personal data we hold about you
  • Right to Rectification: You have the right to request correction of inaccurate or incomplete data
  • Right to Erasure: You have the right to request deletion of your data in certain circumstances (subject to legal and regulatory retention requirements)
  • Right to Restriction: You have the right to request restriction of processing in certain circumstances
  • Right to Data Portability: You have the right to receive your data in a structured, commonly used format
  • Right to Object: You have the right to object to processing based on legitimate interests or for direct marketing purposes
  • Rights related to Automated Decision-Making: You have the right not to be subject to decisions based solely on automated processing that significantly affect you

To exercise any of these rights, please contact us at privacy@ab-bet.co.uk. We will respond to your request within one month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your rights have been infringed.

9. Cookies

Our website uses cookies and similar technologies to enhance your experience, analyse usage, and support the functionality of our platform. Cookies are small text files placed on your device when you visit our website.

We use the following types of cookies:

  • Strictly Necessary: Essential for the website to function, including session management and security
  • Functional: Remember your preferences and settings
  • Analytical: Help us understand how visitors use our website so we can improve it
  • Marketing: Used to deliver relevant advertisements (only with your consent)

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, regular security assessments, and staff training.

11. Contact Our Data Protection Officer

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact our Data Protection Officer:

  • Email: privacy@ab-bet.co.uk
  • Post: Data Protection Officer, A B BET LTD, 36 Bishops Way, Widnes, England, WA8 3LW

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or regulatory guidance. Any material changes will be communicated to you via email or through a prominent notice on our website. We encourage you to review this policy periodically.